In July 2010, H20 ran a three-page article on Victaulic with an introduction to the benefits of the grooved piping system. Headlined “The groove explained,” it is authored by Victaulic Middle East Regional Manager Rami Mahmoud and explores myths about the reliability of grooved technology, explaining why pressure and flow dynamics match the capabilities of more traditional joining techniques. H20 is a leading Water System Technology title in the Middle East. It has a circulation of 10,000 and is aimed at contractors, construction companies, architects, designer and engineers. Its readership is mostly in Saudi Arabia, UAE and Kuwait and readers are engineering consultants and contractors, industry professionals and property owners and developers.