Posted on April 18, 2018
Updated on April 15th, 2018
Why should you get to know your customers? Because they could inspire your next big idea! At Victaulic, we take great pride in engaging our customers, providing us the opportunity to deliver thoughtful solutions to their construction challenges; a tactic that has been core to our business success for over 100 years. In celebration of “Get to Know Your Customer Day,” we are highlighting four ways customers inspire Victaulic solutions.
Get to know customers by listening
Consumers today have access to more information than ever before, though we can debate the accuracy of that information another time. Today, information moves quickly, and most customers rely on trusted platforms and communities to learn and share industry insights. These exchanges can be a great way to gather honest, unfiltered opinions and suggestions while understanding customer pain points. We are particularly fond of our Autodesk forum, as we continue to develop additional features for our Revit add-on, Victaulic Tools for Revit®. If you are a contractor or engineer looking to fabricate and procure within Revit, download your free 30-day trial, here.
Get to know customers by asking questions
While passive listening can generate ideas, sometimes you need to get specific. At Victaulic, our website survey was essential in helping our digital team redevelop our corporate website, which launched in June 2017. A direct result of customer feedback is our Product Guide which allows customers to search our product offering by application, pipe material, pressure, size, and product type. We continue to use data from our website feedback form to guide improvements our customers are seeking.
Get to know customers by listening to their questions and answering them
Our customer service department and sales team are always answering customer questions. Since we know other people may have similar questions, we leverage our blog to provide answers to commonly asked questions to a broader audience who may be searching the internet – we’d rather have you hear it from Victaulic. Have a question? Reach out to us here.
Get to know customers by spending time with them
Customer input is ingrained in every step of Victaulic’s product development process, often serving as the inspiration for a new idea in the first place. Susan Schierwagen, Victaulic’s VP of Product Development for Fire Protection was quoted in an article talking about her experience spending time with customers. “By listening, engaging and understanding our customer’s challenges, I was able to work with material engineering, product technology, and process technology to develop a ceramic-coated coupling solution…” But it doesn’t just stop at the beta sites. Susan also visits the job site after a product is complete to follow-up. She says, “You know you have a good solution when you visit customers on the job site and see their reaction to a new technology.” Read more about Susan and her contributions to the Fire Protection industry here.
Get to know Victaulic by following our blog as we continue to post industry-relevant content, FAQs, customer case studies and general happenings.
